David Dundas think. build. play. RSS

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Apr
6th
Sun
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NYC vs sf

New York vs the valley startup scenes

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Why People Hate Your Ads

My co-founder @onecreativenerd and I joke that the advertising industry needs better advertising. We believe that advertising is a fundamentally good thing for our economy. Most technology innovation over the past two decades has been brought to us by companies that are either ad supported, or companies that buy tons of ads. 

So why do people really hate ads? Would we rather pay for everything we read, watch or listen to? We’ve yet to see a content medium to scale without advertising. Not print, not radio, not TV, not internet. People don’t hate the idea of ads as much as they hate BAD ads, and unfortunately today online, and mobile are filled with tons of them.

I’ve never heard of anyone complain about google keyword ads around search results. The relevancy makes it one of the most useful advertising products that we’ve ever seen. 

Twitter’s sponsored tweets (which I’m seeing more and more of lately) have been extremely relevant, and live elegantly within the twitter experience.

Every year we anticipate and share the our favorite ads from the Super Bowl.

I like to think three guiding principles for great advertising experiences are as follows:

- Be helpful, inspiring or entertaining.

- Don’t be disruptive to the content experience.

- Leverage the best inherent qualities of the medium where the ad is appearing.

At Decisive, almost everyone on the team has a copy of Ogilvy on Advertising sitting on their desks. It’s a thoughtful handbook on the craft of advertising. Many of the lessons are from the days when print was the biggest advertising medium, but most of book remains relevant today.

Every day we work hard to do two things:

1. To show people ads that they want to see.

2. To help our advertisers run successful campaigns.

We are entering an era where a contextualized mobile ad can be as good as helpful as the content it lives beside, yet most of mobile advertising miserably fails this test. As an adtech company our job isn’t simply to sell more ads. It’s our job to create great products that help advertisers delight not annoy consumers. 

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Sep
25th
Sun
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Sep
21st
Wed
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Good one E! RT @em178 “Success is not final, failure is not fatal; it’s the courage to continue that counts.” - Winston Churchill #quote

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Sep
20th
Tue
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If Netflix were fastfood http://t.co/CAjmkmyk

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Sep
15th
Thu
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RT @Textingly: SMS more valuable than QR Codes? http://t.co/64QEaVZb

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Sep
10th
Sat
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Ha seriously RT @essencebc: reggie? #whodat

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Sep
8th
Thu
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Scary and strange… RT @sacca: Finally, someone uncovers what venture capitalists are really like: bit.ly/rliMSC

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Sep
7th
Wed
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What’s next for Daily Deals?


Yesterday Groupon pulled its IPO until they can get their shit figured out. I can’t help but think that an entire market  thousands of entrepreneurs, dozens and VCs have spent millions of hours and hundreds of millions of dollars chasing Groupon.


Consumers, merchants and deals companies all have benefited from the growth of Daily Deals. However, it seems that we’ve gotten too much of a good thing. Merchants are offering less attractive deals so they don’t lose money,  consumers are buying deals less because they aren’t as good, and deals companies are re-evaluating how to approach the market.

This has been written about extensively. But whats next?

Mobile - Groupon, LivingSocial, and BuyWithMe have all stated that mobile is their next frontier. However, it doesn’t feel to me that anyone has done a great job with mobile or real-time deals yet.

POS - Closing the loop is the holy grail, and many companies are vying to be at the merchant’s payment terminal. LivingSocial has gone as far as to give merchants special POS systems to redeem deals.

Socializing deals - Making plans around or a deal or meeting other people around a deal has been tried by ScoopSt and LivingSocial. This strategy has not been scaled successfully yet, but certainly could bring users back to a deals site on an ongoing basis.

After the coming shakeout in the Daily Deals space we will see another wave of innovation around daily deals. However, that innovation will not be around making deals cheaper, but making deals more discoverable and useful to the consumer, and being more helpful to businesses than just enticing a customer to walk through the doors for steep discounts.

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Sep
1st
Thu
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todays @clear NYC speed test http://t.co/tx6ynZL

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Aug
31st
Wed
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RT i remember his first article good stuff @lynneluvah Jay-Z’s Hegemony in the Age of Kanye http://t.co/ecBhHql (h/t @misterjt)

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Aug
29th
Mon
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My random but interesting links from last week… http://t.co/L9Acj1A

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Random but interesting Week of 8/21

Of course Steve Jobs’ Resignation and Hurricane Irene Dominated the news last week.

Here are a few of the more interesting links from last week:

Node Knockout: http://nodeknockout.com/
Our startup Textingly is beginning to dig into Node.js for a couple of projects and I thought I’d check out the Node Knockout at our homebase at General Assembly in NYC. I love the energy, an excitement around the Node.js community right now.

Questions around Facebook’s Valuation http://finance.fortune.cnn.com/2011/08/25/is-facebook-losing-its-value/
My take: Facebook’s user base and engagement may have plateaued, but they are becoming invisible, integrating into everything we touch electronically. That means business around our social data is just getting started. Facebook knows everything about us and who we know, and they are in every single website on the internet.

Jon Huntsman A republican candidate that actually makes sense http://abcnewsradioonline.com/politics-news/jon-huntsman-supports-sacrifice-from-the-wealthy.html
My Take: He’s moving to the center to stand out, but he’s not extreme in his politics and the media can’t make center sexy. Unfortunately I don’t see his campaign going the distance.

BONUS: Dolphins use shells to catch fish! http://www.wired.com/wiredscience/2011/08/dolphin-fishing
This is just pretty freaking cool!

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Aug
26th
Fri
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Pretty awesome stuff … Mobile development with HTML5 | Engine Yard Ruby on Rails Blog http://t.co/dmU4xhR

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